CONTENT THAT CONNECTS
In order to convert leads you need great content that attracts your ideal clients in order to develop long-term relationships. We’ll help you create that content and make sure it gets to the right people at the right time.
Here’s the thing. It has to be genuine. Decades of crap advertising have brought about the consumer evolution. It is now buried in our DNA. We can smell inauthenticity and we hate it. It’s possible to still use all of the great techniques that get people to buy but if you want to keep them as customers, you have to be real.
The Wizard of Ads once said, “The risk of insult is the price of clarity.”
That’s what great content is all about, clarity & simplicity. Too many organizations get wrapped up in writing so much crap that people can’t even understand what they are trying to say. Just make it simple. There is an ancient saying…
“Write the vision. Make it plain to read, so he may run who reads it.”
We will help you make it plain so that the folks who read your message can run with it and do what you want. 🙂
WEBSITE THAT CONVERT
Converting leads into clients that keep coming back is what most businesses want. Your current website isn’t doing that for you. Otherwise, you wouldn’t be here, right? Now is the time for change.
A website that converts visitors into a buyers borders on the spiritual. There is something powerful about winning the psyche of another human being and getting them to buy into what you are offering. All of the best and worst people in history have done this. You can too.
The Wizard of Ads teaches, “Intellect and emotion are partners who do not speak the same language. The intellect finds logic to justify what the emotions have decided. Wind the hearts of the people and their minds will follow.”
You want your website to convert visitors into buyers. You must have a compelling message that is simple to understand and speaks to the heart of your visitors. That’s how you will convert leads into cash.
VIDEOS THAT CONVEY
Pithy headlines aside, you need to use videos to convey the emotional message that doesn’t always come through in the written word. We produce videos that draw your audience into your story.
Recently, Facebook’s Nicola Mendelsohn declared that in less than five years the written word will be dead on their platform. That means that if you want to win the folks on old blue, you better be using video. We’re just saying.
Powerful videos use language that bring the viewer to a place where YOU want them to go but the visual must take them their. The imagination is very powerful but only when the viewer is a participant in your film.
Bad video points the camera at you and makes you the focus of the film. If you are trying to sell you, and you alone, than maybe that will work. Usually that’s not the case. It’s a benefit that you are trying to sell to the viewer. That’s what they need to see. Win their hearts and their minds will follow.