Having a professional email address may be one of the last priorities on your to do list, but it may have a huge effect on your business. A professional email address, with your own domain name, is affordable and fairly simple to set up. I think the best service to use for this is Google’s G Suite which has all the conveniences of Gmail but is made for your business.

What’s The Big Deal About Getting A Professional Email Address?

You may wonder why you need an email address with your domain name attached. That’s a good question and one we answer a lot. The number one reason is that it looks more professional. Let me give you an example. Say you’re looking to hire a bookkeeper. You happen to see the business bulletin board at your local store. There are two bookkeepers that advertise there. One is [email protected] and the other is [email protected] Which one are you drawn towards as a legitimate business? Sally looks like she may not be professional, she may be small or new. All those qualities make you think of risk. Carol looks like she is from a real professional firm, maybe even a big firm, and the name is right there so you can even do a Google search on them. All those qualities lower risk in your mind.

It Makes You Look Good

Having a business email address makes your company emails more consistent. No matter how many employees you add, every single one of them will have the same business domain in their address. You will look like a well unified team.

Having a business email address raises brand awareness too. Every time you, or one of your employees email someone, your address will remind them of the company being represented.

As your company grows you can easily add a new email address for every new employee. If an employee leaves, you will still get their emails and not have to worry about those emails going to their private email account.

Something Old And Something New

Maybe you have been using a private email account for a long time and all your customers know your email. Is it still a good idea to get a business email? Yes! You can automatically forward messages to your new business email address. All your new customers will get to know your new address, and the old ones will catch on quickly.

No matter what size your business is, at this point, you can afford a business email address. Even if you are the only employee, you can still have multiple business address that handle different areas of your business communications:

[email protected]
[email protected]
[email protected]

The possibilities are endless.

Setup Is Easy

G Suite is safe and secure. They guarantee 99.9% uptime on your email. Industry leading security, spam protection, and automatic backups protect your business data. For $5, per user, a month you also get 30GB of cloud storage, file sharing, video conferencing, 24/7 support, and more.

You can get set up with a new professional email address by following these three simple steps:

  1. Create an account. Sign up for a G suite account. During setup, you will need to specify the domain name.
  2. Set up your account. During setup you will verify your domain name, create aliases, and add additional users.
  3. Send emails. Start sending your professional looking emails right away.

If you need help with your G suite setup, please contact us and we’ll be happy to help.

About Elizabeth Aronson

Elizabeth heads up all of our government contracting efforts and does a bunch of writing. She loves getting to know the folks we work with so that she can help them achieve their goals.

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